12
Mar
Karina Hayat on Aligning Sales and Marketing for Business Growth
Sales and marketing are two vital yet distinct functions within a business. While they work towards a common goal of generating revenue...
12
Mar
How to Structure Your Answer for “Walk Me Through Your Resume” – Insights from Karina and Zeeshan Hayat
When an interviewer asks, “Walk me through your resume,” they are not just looking for a chronological summary of your work experience....
13
Feb
Why Overloading Clients with Information Can Hurt Your Sales: Finding the Right Balance by Karina Hayat
Sales professionals often find themselves in a tricky situation when speaking to potential clients. After a few meetings, detailed pres...
13
Feb
Zeeshan and Karina Hayat on Understanding the Fundamental Differences Between a Startup and an Established Company
The term "startup" is often used interchangeably with "new business," but that’s not entirely accurate. While all startups are new busi...
07
Feb
10 Proven Strategies by Karina Hayat for Job Description Writing That Attract the Best Talent
Far too often, organizations squander valuable opportunities to attract top talent by relying on outdated and ineffective recruitment s...
07
Feb
Career Growth Strategies: How to Identify and Pursue a Career That Inspires You
There’s plenty of advice on finding a career you love and implementing career growth strategies that help you adapt, evolve, and make i...